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Popcorn, Faith The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life
HarperBusiness 0-88730-594-6 / 9780887305948 Trade Paperback Very Good
From Library Journal Here, futurist Popcorn offers her predictions for the 1990s and explains the method used by her consulting firm, Brain Reserve, to identify significant trends. Popcorn, who coined the well-known term "cocooning," is quick to turn the new phrase; here we are exposed to a barrage of futurespeak such as "down aging," "socioquake," and "foodaceutical" (fortunately, the book contains a glossary). Mostly, however, she writes about the lifestyles and attitudes likely to dominate the baby boom generation as they "middle age" in the next decade. Among the megatrends she notes are: an increased environmental consciousness; worries about health care and aging; and a preoccupation with adventurous (but risk-free) leisure activities. A provocative final chapter even outlines specific corporate opportunities that can be inferred from Popcorn's projected trends. While at times she exhibits a woeful ignorance of business history (e.g., Popcorn anchors the roots of consumerism belatedly in the 1970s), her thoughtful book is guaranteed to stimulate creative thinking as managers plan for the future. - Gene R. Laczniak, Marquette Univ., Milwaukee Copyright 1991 Reed Business Information, Inc.
Price:
18.97 USD
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